AdRoadmap required a digital storefront that could handle a multi-tiered e-commerce and subscription model. The core challenge was distilling highly technical service offerings into a frictionless, easily digestible user experience for marketing executives.Adroadmap provides elite, data-driven creative strategy for d2c giants like barstool sports, parks project, and zumba. they needed a digital platform that matched their b2b authority while seamlessly handling a multi-tiered e-commerce and subscription model. the core challenge was architecting a highly technical service offering—ranging from a-la-carte audits to unlimited monthly roadmaps—into a frictionless, easily digestible user experience. it required harmonizing corporate trust with a robust backend capable of driving and managing immediate enterprise conversions.Making a complex tool feel obvious. SaaS and marketing-tech products fail when the value gets buried under features. AdRoadmap needed its usefulness clear before a visitor had to think.

I led the end-to-end product design and full-stack development, engineering a custom Webflow e-commerce infrastructure focused heavily on conversion rate optimization (CRO) and B2B information architecture. The clean UI/UX leverages data visualization, strategic micro-interactions, and authoritative typography to guide users effortlessly from high-level value propositions into secure, tiered checkout flows. Additionally, the underlying code ensures rapid load times, scalable payment integrations, and seamless client onboarding. To further streamline operations, I created a custom PDF template that allowed Coast to instantly generate new decks for each of their clients.