skillset

Through the years, I've had the privilege of learning a number of skills and software. While I'm largely self-taught, these skills have been refined through years of practice, application in client-focused projects, and subsequently sharpened through courses.

Product Design (Craft)
End-to-end product design (discovery → launch → iteration)
0-to-1 product design (concept to launch)
Interaction design
Information architecture
Prototyping — high-fidelity, interactive, and code/production prototypes
Visual design & craft/polish
Accessibility (a11y) / WCAG
Multi-platform design (web, mobile, responsive as baseline)

Research & Strategy
Product strategy & product vision
User research (qualitative & quantitative)
Usability testing & design validation
Data-informed design / experimentation (A/B testing, product analytics)
Problem framing & driving clarity in ambiguity
Business-outcome & metrics ownership

Design Systems
Design systems architecture & governance
Design tokens
Component libraries
Cross-platform consistency & scalable UI foundations

AI & Emerging Tech
AI-native product design (LLM-first workflow)
Designing for ML/LLM products
Human-AI interaction & AI UX patterns (human-in-the-loop, trust calibration, confidence/uncertainty, transparency, guardrails)
Agentic UX / agentic experience design
Generative UI
AI/ML recommendation systems, virtual try-on, fit prediction (StyleBetter)
Privacy-preserving ML / privacy-by-design (homomorphic encryption, zero-knowledge proofs, federated learning, differential privacy)
AI-assisted design & prototyping

Technical / Front-End
Front-end implementation: HTML, CSS, JavaScript
React / JSX / TypeScript
Supabase (backend / data)
Webflow, Shopify (production web & commerce)
Design-to-code / "designer who ships code"
Full-stack product building

Creative Direction & Leadership
Creative direction & art direction
Brand & visual identity systems
Cross-functional leadership (design × product × engineering)
Design vision & storytelling / executive communication
Mentorship & raising the craft bar ("force multiplier")
End-to-end product ownership

Tools
Figma (Variables, Auto Layout, Dev Mode) — primary
Framer, ProtoPie — prototyping
Cursor, Claude Code, v0, Lovable, Figma Make — AI prototyping / vibe coding
Webflow, Shopify, Supabase — build
Notion, Linear — planning/specs
Mixpanel / Amplitude — analytics
Adobe Creative Suite / After Effects — motion & brand (secondary)

WEBFLOW
Ux/ui design
consumer/marketing research
prototyping/
wireframing
FIGMA/adobe xd/SKETCH
GRAPHIC DESIGN (FULL SUITE)
javascript
jquery
angular.js
bootstrap
full front end web design (html5 + css3)
MARKETING collateral
adobe indesign
adobe illustrator
adobe after effects
adobe photoshop
Adobe Dreamweaver
ceros
WORDPRESS
SHOPIFY
UNBOUNCE
Animation and video design
Email template design
Event app design
Infographics
google analytics
seo
social media brandinG AND GRAPHIC DESIGN
facebook Ads